Jodie Bricout

Dans le cadre des RDV Entreprendre Durable initiés par la CCI Grand Lille, Jodie a souhaité créer une rencontre autour du développement durable et de l’international. Pour cette occasion, elle a sollicité Id Group qui a accepté de nous accueillir dans ses locaux à Roubaix ce 10 Septembre 2009. Cet événement fut organisé en partenariat avec CCI International et a reçu échos auprès de plus de 5O représentants d’entreprise venus écouter les divers conseils et témoignages.

Ce mois-ci le magazine Face Grandlille fait écho de cette rencontre et consacre même un encadré à ses conseils !

The International Chamber of Commerce will bring together potential business partners from the UK, France and Belgium at the CONNECT forum in Dunkirk, December 3. I’m pleased to be helping with the organisation of the event, and I’ll be moderating two workshops on the importance of sustainability in working internationally.

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It’s hard to believe that three weeks have already passed since the 6th Annual Sustainability and Business forum in Lille, JADDE. Myself and the Better for Business team worked with Lille Chamber of Commerce in the organisation, mobilising speakers, translating the magazine, chairing workshops and sharing our experiences during the televised round table sessions.

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I’ve finally found a name- no, not for my baby due in January, but for my business. After three years of “keeping it simple” I have decided to give a real name to my organisation: Better for Business.

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How can sustainability help companies access international markets?
How best to communicate your sustainability strategy internationally?

As part of my project with the Northern France International Chamber of Commerce, I will be facilitating a meeting around these themesn on September 10, 2009. The event will highlight experiences from our hosts, ID Group, international leader in childrens clothing present in 55 countries, and the manufacturer of innovative eco-materials for construction Novafloor.

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IT group Symantec have released their Green IT Report 2009: a study of 1052 IT decision makers across the world.

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The French advertising regulation body (ARPP) has just released a tough new set of rules to combat greenwashing.

These latest rules follow a tough policy document signed by the Ministers of Sustainability and Industry back in April 09. Objective: “advertising shall not distort the reality regarding the initiatives of the advertiser, nor the sustainable aspects of their products “.

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U.S. President Barack Obama has detailed new lighting standards and promised $346 million in Recovery Act funds to boost energy efficiency in new and existing commercial buildings and homes. Read the rest »

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